David Participated in a Study Done by an Advertising Agency

question 4

Multiple Choice

David participated in a study done by an advertising agency. During his interview, he was asked to gauge the services provided by a regional airline on the basis of his experiences and what others had told him. The interviewer asked David specific
Questions about the food, the seating arrangements, the ease with which he entered and
Exited the plane, and the service provided by the airplane attendants. Since the ad agency doing the research is the one that will be the creative strategy for the airline's new ad
Campaign, you know that David most likely provided the agency with:

• A) general product inputs to be stored and used later
• B) quantitative data which will be used by the client to determine market development strategies
• C) product/service specific preplanning inputs
• D) secondary external data

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Definitions:

Relationship

The method of connection between two or more concepts, objects, or people, or the circumstance of being in such connection.

Contrapositives

Statements that reverse and negate both the hypothesis and conclusion of another statement to form a logical equivalence.

Obverses

The front or more important side of a coin, medal, or seal, often featuring the head or primary design.

Contrapositive

A logical statement formed by negating both the hypothesis and conclusion of the converse of a conditional statement.