Which of the Following Statements About Image Advertising Is True

question 95

Multiple Choice

Which of the following statements about image advertising is true?

• A) Image advertising is used most often when there are significant functional or performance differences among brands.
• B) Advertisers often use image advertising when their products or services offer a unique attribute or benefit to consumers.
• C) Image advertising is most commonly used for business-to-business products.
• D) Image advertising is often used when competing brands are difficult to differentiate on a functional or performance basis.

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Definitions:

Proposition

A statement that expresses a judgement or opinion which can be either true or false.

Modus Ponens

A logical argument form where if a conditional statement ("if p then q") and its antecedent (p) are true, then the consequent (q) is also true.

Antecedent

In logic and grammar, the antecedent is the preceding clause, phrase, or word to which another word, particularly a pronoun, refers back.

Pure Hypothetical

A speculative statement or proposition that is considered in abstraction from any particular instance or factual situation.