Which of the Following Is NOT a Measure of Marketing

question 66

Multiple Choice

Which of the following is NOT a measure of marketing communication effectiveness?

• A) brand awareness
• B) brand image ratings
• C) retail sales results
• D) advertising likeability

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Definitions:

Accounts Payable

Accounts payable is the amount of money a company owes to its suppliers or creditors for goods and services purchased on credit.

Inventory

Raw materials, work-in-process products, and finished goods that are considered to be the portion of a business's assets that are ready or will be ready for sale.

Sales Journal

A dedicated financial ledger designed for documenting all credit sales transactions.

Posting

The act of recording financial transactions in the ledger of an accounting system.