Which of the Following Statements About Feature Appeals Is True

question 91

Multiple Choice

Which of the following statements about feature appeals is true?

• A) Feature appeals are rarely used for technical and high-involvement products.
• B) Feature appeals can be used for advertising a product but not a service.
• C) Feature appeals focus on consumers' affective responses rather than on product attributes or benefits to the consumer.
• D) Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.

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Definitions:

Total Volume

The cumulative amount or quantity of something, often referring to production output or sales in a business context.

Unit Contribution Margin

The amount each unit sold adds to profit, calculated by subtracting variable costs associated with a product from the sales price per unit.

Break-even Point

The juncture where total expenses match total income, resulting in neither a net profit nor a loss.

Fixed Expenses

Costs that do not change with the level of production or sales, remaining constant over a specified period.