Learning Through __________ Plays an Important Role in Marketing

question 40

Multiple Choice

Learning through __________ plays an important role in marketing. Buyers can be conditioned to form favourable impressions and images of various brands through the associative process.

• A) operant conditioning
• B) instrumental conditioning
• C) the elaboration likelihood model
• D) classical conditioning

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Definitions:

Self-Disclosure

The act of revealing personal information to others, which can strengthen relationships but also entails risk of vulnerability.

Relational Dialectics Theory

Theory that views relational development as the management of tensions that pull us in two directions at the same time (connection-autonomy; predictability-novelty; openness-closedness).

Tensions Management

The process of dealing with and balancing various opposing forces or elements within personal or professional contexts, aiming to reduce conflict and maintain stability.

Coercive Conflict

A destructive form of conflict where parties attempt to force their will on others, often involving threats or intimidation.