Each of the Following Examples Uses an Emotional Appeal EXCEPT

question 103

Multiple Choice

Each of the following examples uses an emotional appeal EXCEPT:

• A) Hallmark Cards' advertising focuses on people's reactions to receiving a greeting card for special occasions.
• B) Old Spice used humour to update the image of their men's personal care products.
• C) Current commercials for the smart fortwo compact car show how easy it is to park in small urban spaces.
• D) Penningtons is a women's clothing store specializing in larger sizes. Their advertising shows plus size models "owning" their day, thus empowering women of all sizes.

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Definitions:

Clinical Interview

A method used in psychology to gather information about an individual's psychological state and functioning through a structured conversation.

DSM

The Diagnostic and Statistical Manual of Mental Disorders, a handbook used as a standard criteria for the classification of mental disorders.

DSM-4

The fourth edition of the Diagnostic and Statistical Manual of Mental Disorders, a guide for diagnosing mental disorders.

Psychological Disorders

Patterns of behavioral or psychological symptoms that impact multiple areas of life, leading to distress for the person experiencing them.