What Is the Distinction Between the Brand's Positioning Strategy and Its

question 43

Multiple Choice

What is the distinction between the brand's positioning strategy and its actual brand image?

• A) A well-conceived brand positioning strategy will guarantee a strong brand image in the hearts and minds of consumers.
• B) Competitive activity will impact on brand positioning strategy but not actual brand image.
• C) Brand image is determined by actual sales figures.
• D) Actual brand image is the target audience's overall assessment of the brand versus what brand management had intended them to feel and think about the brand.

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Definitions:

Ascertain

To find out or learn with certainty, typically used in the context of gathering information or clarity about a situation or condition.

Sound Mind

A legal term referring to an individual's mental capability to understand and appreciate the consequences of their actions and to make, understand, and execute legal decisions.

Witness

An individual who gives testimony or is called to testify in court because they have knowledge relevant to the case being tried.

Settlor

A settlor is the person who creates a trust by transferring assets into it, setting the terms and electing trustees to manage the trust assets for the benefit of the beneficiaries.