What Should Ad Testing Focus On

question 25

Multiple Choice

What should ad testing focus on?

• A) Creative design and creative tactics decisions
• B) Creative tactics decisions
• C) Creative strategy and creative tactics decisions
• D) Creative strategy decisions

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Definitions:

Asymptotic

Referring to a line or curve that approaches a given curve arbitrarily closely, as one or both of the variables go to infinity.

Normal Curve

A symmetrical, bell-shaped curve representing the distribution of a set of data where most measurements are close to the average.

Symmetry

The property of being made up of exactly similar parts facing each other or around an axis; often evaluated in statistical data sets.

Normal Distribution

A symmetrical, bell-shaped distribution of data wherein most observations cluster around the central peak and probabilities for values taper off equally in both directions.