All of the Following Are Steps in the Development of a Brand

question 61

Multiple Choice

All of the following are steps in the development of a brand positioning strategy decision process EXCEPT:

• A) determine brand positioning strategy
• B) develop a market partition
• C) assess consumer income levels
• D) assess brand position

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Definitions:

Economic Profit

Economic profit is the difference between total revenue and total costs, including both explicit and implicit costs.

Total Fixed Costs

The sum of all costs that remain constant regardless of the level of production or output in the short term.

Total Variable Costs

The total of all costs that vary with the level of output, including costs such as materials and labor that change with the scale of production.

Profit-Maximizing Level

The output level at which a firm achieves the highest possible profit, where marginal revenue equals marginal cost.