With End Benefit Positioning, Marketers Make a Direct Link Between

question 27

Multiple Choice

With end benefit positioning, marketers make a direct link between a particular brand attribute and the consumer's:

• A) derived benefit
• B) brand preference
• C) product awareness
• D) usage situation

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Definitions:

Unique Product Attributes

Unique product attributes are distinctive features or characteristics that set a product apart from its competitors, catering to specific customer needs or preferences.

Positioning Product

The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.