A Written Version of a Commercial That Provides a Detailed

question 18

Multiple Choice

A written version of a commercial that provides a detailed description of its video and audio content is known as a:

• A) script
• B) storyboard
• C) layout
• D) voiceover

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Definitions:

Operant Conditioning

A training technique that adjusts the potency of a conduct via positive reinforcement or disciplinary measures.

Classical Conditioning

A type of learned response in which a neutral object comes to elicit a response when it is associated with a stimulus that already produces a response.

Long-term Potentiation

A long-lasting enhancement in signal transmission between two neurons that results from their synchronous stimulation.

Synaptic Connections

The points at which neurons (nerve cells) communicate with each other, allowing for the transmission of signals through the nervous system.