What Is the Distinction Between the Brand's Positioning Strategy and Its

question 43

Multiple Choice

What is the distinction between the brand's positioning strategy and its actual brand image?

• A) A well-conceived brand positioning strategy will guarantee a strong brand image in the hearts and minds of consumers.
• B) Competitive activity will impact on brand positioning strategy but not actual brand image.
• C) Brand image is determined by actual sales figures.
• D) Actual brand image is the target audience's overall assessment of the brand versus what brand management had intended them to feel and think about the brand.

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Definitions:

Data Integrity Policies

Guidelines and practices aimed at ensuring the accuracy, completeness, and reliability of data throughout its lifecycle.

Profitability

A measure of the efficiency and financial success of a business, indicated by the net income over a specific period relative to its revenues.

Organizational Operating Surplus

The excess of revenues over operating expenses within an organization, indicating financial health and efficiency.

Accounting

the systematic process of recording, analyzing, and reporting financial transactions for a business or individual.