The Function of a Headline in a Print Ad Is

question 16

Multiple Choice

The function of a headline in a print ad is to do all of the following EXCEPT:

• A) lead readers to click on the link to the brand's website
• B) perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
• C) put forth the main theme, appeal, or proposition of the ad in a few words
• D) attract readers' attention

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Definitions:

Selling Price

The amount for which a product or service is sold to customers, determined by factors like cost, market demand, and competition.

Fixed Costs

Charges that persist unchanged with fluctuations in production or sales activities, such as leasing costs, employee salaries, and insurance fees.

Contribution Margin Technique

A method used in managerial accounting to analyze the profitability of products, segments, or services by calculating revenues minus variable costs.

Depreciation

The systematic allocation of the depreciated cost of an asset over its useful life.