The Headline on the Ad for Broilmaster Grill Read, "The

question 57

Multiple Choice

The headline on the ad for Broilmaster Grill read, "The Most Durable Grill Known to Man." Broilmaster is using a positioning strategy based on:

• A) end benefit
• B) product class
• C) brand name
• D) competitor

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Definitions:

Signal Detection Theory

A means to quantify the ability to discern between information-bearing patterns and random patterns that distract from the information.

Stimulus

Any object or event that elicits a sensory or behavioral response in an organism.

Just Noticeable Difference (jnd)

The minimum amount by which stimulus intensity must be changed in order to produce a noticeable variation in sensory experience.

Psychophysiological Judgment

A process of evaluating psychological phenomena through physiological responses.