The Computer Software Company Intuit Runs an Advertising Campaign for Quicken

question 7

Multiple Choice

The computer software company Intuit runs an advertising campaign for Quicken that promotes the fact that it is the most preferred and bestselling brand of financial software. This is an example of what type of advertising appeal?

• A) transformational
• B) emotional
• C) product popularity
• D) teaser

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Definitions:

Refusals

The act of declining or rejecting a proposal, offer, or request.

Ambiguous Implication

A statement or situation that can be understood in more than one way, leading to uncertainty or varied interpretations.

Marine Conservation

The protection and preservation of ecosystems in oceans and seas through planned management to prevent exploitation and pollution.

Negative Message

Communication that conveys a refusal, denial, or unfavorable information, often requiring careful wording to maintain goodwill.