Consumers Who Visit Websites to Gather Information While Searching for a Replacement

question 59

Multiple Choice

Consumers who visit websites to gather information while searching for a replacement computer might be considered to be:

• A) brand switchers
• B) inquisitive
• C) non-category users
• D) loyal customers

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Definitions:

Sociogram

A graphical representation that maps out the relationships within a group, often used to visualize social dynamics and connections among members.

Genogram

A graphical representation of a family tree that displays detailed data on relationships among individuals, often used in psychology and social work to examine family dynamics.

Anagram

A word or phrase formed by rearranging the letters of another word or phrase.

Process-recording

A method used in social work and therapy for documenting client sessions, capturing the interactions between client and practitioner for analysis and learning.