The Carryover Effect

question 20

Multiple Choice

The carryover effect:

• A) can be particularly long-lasting with mature, low-priced, and frequently purchased products
• B) encourages the use of nonspecific objectives
• C) has no impact on sales objectives
• D) has no effect on the relationship between advertising and sales

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Definitions:

Interface

A programming construct that defines a contract of methods that implementing classes must provide, used to enforce a set of behaviors.

Comparable Interface

An interface in Java that imposes a natural ordering on the objects of each class that implements it, used to allow objects to be compared.

Java.util

The java.util package provides a collection of utility classes that are useful for tasks involving collections, dates, and system properties.

Java.io

A package in Java that contains classes for system input and output through data streams, serialization, and the file system.