The Creative Team ________ When Creating Ads Because Clients Can

question 40

Multiple Choice

The creative team ________ when creating ads because clients can feel uncomfortable with advertising that is too different.

• A) doesn't divulge their divergent ideas until they are ready for final production
• B) includes the client at every step of the process
• C) follows proven formulas
• D) copies last year's campaign

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Definitions:

Sternberg's Triangular Theory

A theory that conceptualizes love in terms of three components: intimacy, passion, and commitment.

Forms Of Love

Various types of love defined by different qualities and relationships, such as romantic love, platonic love, and familial love.

Cognitive Dissonance

Cognitive dissonance is the psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Degree Of Fear

A measure or level of fear, which could range from mild anxiety to intense terror, often assessed in psychological contexts.