According to the Criteria Outlined in DAGMAR, Which of the Following

question 66

Multiple Choice

According to the criteria outlined in DAGMAR, which of the following is the best quantitative benchmark statement?

• A) "Increase awareness of the brand in this calendar year."
• B) "Win new customers from our core competitor and increase sales volume by 15 percent."
• C) "Increase the number of female millennials mentioning the brand name when asked for brand preference from 40 percent to 50 percent."
• D) "Increase sales revenue by 10 percent."

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Definitions:

Lung Recoil

The tendency of the lungs to return to their original size after being stretched or expanded, a critical factor in normal breathing and expelling air from the lungs.

Pleural Pressure

This refers to the pressure within the pleural cavity, which is crucial in the mechanics of breathing.

Thoracic Wall

The part of the anatomy that forms a protective boundary around the thoracic cavity, which contains the lungs and heart; comprises the rib cage, spine, and sternum.

Diaphragm

A muscular and membranous partition separating the abdominal and thoracic cavities and plays a major role in breathing.