DAGMAR Is

question 67

Multiple Choice

DAGMAR is:

• A) a model of consumer behaviour
• B) the most often used method of setting objectives
• C) a model of advertising goal setting
• D) a method of setting sales objectives

---

Definitions:

Mass Extinction

Mass extinction describes a statistically significant departure from background extinction rates that results in a substantial loss of taxonomic diversity.

Extinction Rate

The rate at which species become extinct over time, often accelerated by human actions and environmental changes.

Permian Extinction

A mass extinction event occurring about 252 million years ago, marking the end of the Permian Period, and resulting in the loss of a significant percentage of Earth's species.

Ecological Niches

The role and position a species has in its environment, including all its interactions with the biotic and abiotic factors.