Virgin Mobile Is Trying to Reach Consumers Who Never Owned

question 4

Multiple Choice

Virgin Mobile is trying to reach consumers who never owned a cell phone. This is an example of:

• A) unfulfilled need
• B) fulfilled need
• C) category need
• D) repressed need

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Definitions:

Denial

A defense mechanism where an individual refuses to accept reality or facts, thus avoiding dealing with painful feelings or events.

Sublimation

A defense mechanism in which socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior.

Fight-or-flight Response

A physiological reaction to perceived harmful events, attacks, or threats to survival, initiating a state of heightened readiness for physical action.

Adrenal Glands

Small, triangular glands located on top of both kidneys that produce hormones that help regulate metabolism, immune system, blood pressure, response to stress, and other essential functions.