Procter & Gamble Wishes to Encourage Trial Usage of Pampers

question 15

Multiple Choice

Procter & Gamble wishes to encourage trial usage of Pampers diapers among parents who currently use another brand, but might be willing to switch. An effective way to do this would be to:

• A) distribute free diaper samples to parents of newborns in the hospital
• B) encourage testimonials from other parents
• C) create a strong comparison ad between Pampers and Huggies diapers
• D) insert coupons into Pampers packages

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Definitions:

Subjective Experience

refers to the personal and internal perceptions, feelings, or thoughts that an individual has, which are inherently unique and cannot be directly known to others.

Behavioral

relates to actions, responses, or reactions of individuals or systems in response to external or internal stimuli.

Physiological

Pertaining to the functions and activities of living organisms and their parts, including all physical and chemical processes.

Trembling

Involuntary shaking or quivering movements, often resulting from emotional states, cold, or medical conditions.