Kraft Distributes Baking Recipes on the Labels of Their Peanut

question 69

Multiple Choice

Kraft distributes baking recipes on the labels of their peanut butter, in order to:

• A) show new peanut butter consumers what to do with it
• B) steal away other brand loyals
• C) add value to the peanut butter purchase
• D) encourage current users to consume more Kraft peanut butter

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Definitions:

Spherical

Having the shape or form of a sphere, often used to describe objects or celestial bodies.

Eyeballs

Organs of vision in humans and animals that detect light and convert it into electro-chemical impulses in neurons.

Fovea

A small depression in the retina of the eye where visual acuity is highest, due to the high concentration of cones (photoreceptor cells) and lack of blood vessels.

Metabolic Rate

The rate at which the body uses energy to maintain basic life functions such as breathing, circulation, and cell production.