Assume That the Greyhound Bus Company Runs a Six-Month Advertising

question 11

Multiple Choice

Assume that the Greyhound Bus Company runs a six-month advertising campaign promoting its convenient bus routes and excellent on-time service without conducting
Any sort of marketing research. At the end of the six-month period, Greyhound conducts a study and finds that 80 percent of its frequent travellers agree that the bus company has convenient bus routes and excellent on-time service. Greyhound can conclude that:

• A) the campaign was not successful since it should have nearly 90 percent of riders agreeing that it offers convenient bus routes and excellent on-time service
• B) without benchmark measures, it will never know if the campaign was a success or a failure
• C) its advertising is working
• D) the campaign was successful in changing perceptions regarding its service

---

Definitions:

Ancillary Farm

A facility or operation that supports the main farming business by providing additional, usually related, services or products.

Innocent Misrepresentation

A false statement made without knowledge of its falsehood, but without intention to deceive, often leading to an altered contract or agreement.

Unilateral Mistake

A contract law concept where one party is mistaken about a basic assumption on which a contract is based, but the other party is not.

Fraudulent Misrepresentation

A false statement made knowingly or recklessly with the intent to deceive, resulting in harm to the victim.