The________ Portion of an Ad Must Attract Attention and Work

question 39

Multiple Choice

The________ portion of an ad must attract attention and work in a synergistic fashion with the headline and body copy to produce an effective message.

• A) subheads
• B) trademarks
• C) visuals
• D) jingles

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Definitions:

Extreme Scores

Statistical outliers or data points that are significantly higher or lower than the majority of scores in a data set.

Placebo Effects

Changes in a patient's condition attributed to the belief in the effectiveness of an inert treatment or procedure.

Experimenter Bias

A process where the researchers' expectations inadvertently influence the outcome of a study.

Random

Lacking any definite plan or order or purpose; governed by chance.