Air Canada Set the Following Objective for Its New Advertising

question 63

Multiple Choice

Air Canada set the following objective for its new advertising campaign: "To increase the percentage of consumers who know that our fares are lower than the competitors from 55 percent to 75 percent over the next six months." Using the criteria associated in the DAGMAR approach to setting objective, what is wrong with this objective?

• A) It does not contain a benchmark measure and statement of the degree of change sought.
• B) It does not specify a well-defined target audience.
• C) It does specify a specific time period for accomplishing the objective.
• D) Nothing is wrong with this objective; it satisfies all of the criteria specified in the DAGMAR model.

Grasp the concept of the human capital perspective and its significance to competitiveness.

Understand current trends in HR, including decentralization and outsourcing.

Acknowledge the relationship between employee treatment, productivity, and turnover.

Recognize the components of the human resource management process.

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Definitions:

Passive Euthanasia

The act of allowing a person to die by withholding or withdrawing life-sustaining treatments, rather than by active means.

Complicated Grief

An intense and prolonged period of grief that interferes with normal functioning following a loss.

Physician-assisted Suicide

Physician-assisted suicide is a practice where a doctor provides a terminally ill patient with the means to end their own life, typically through the administration of a lethal dose of medication, under certain legal and ethical guidelines.

U.S. States

Federated political entities that share sovereignty with the federal government of the United States, each having its own government, legislation, and specific features.