The Growth of Electronic Communication Has Given Marketers the Ability

question 11

Multiple Choice

The growth of electronic communication has given marketers the ability to capture:

• A) private information not previously available
• B) monetary transactions between the consumer and the marketer
• C) consumers' email addresses and social media identification
• D) hackers and spammers

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Definitions:

Marked-To-Market

Marked-to-market refers to the practice of valuing assets or financial instruments based on their current market prices.

Option Contract

A financial derivative that provides the buyer the right, but not the obligation, to buy or sell an asset at a specified price within a specific time period.

Forward Contract

A derivative financial contract obligating the buyer to purchase an asset, or the seller to sell an asset, at a predetermined future date and price.

Swap Contract

An agreement by two parties to exchange, or swap, specified cash flows at specified intervals in the future.