Loblaws Supermarkets Buy an Insert to Go into Saturday's Toronto

question 92

Multiple Choice

Loblaws supermarkets buy an insert to go into Saturday's Toronto Star. The newspaper is read by over 100,000 people. The newspaper is an example of a(n) ____________communication.

• A) direct response
• B) individualized
• C) direct-response
• D) nonpersonal

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Definitions:

Baby Boomers

The demographic cohort following the Silent Generation, born approximately between 1946 and 1964, known for being the result of the post-World War II baby boom.

Baby Boomers

The demographic group born during the post-World War II baby boom, approximately between the years 1946 and 1964.

Generation X

The demographic cohort following the Baby Boomers, typically defined as those born from the early-to-mid 1960s to the early 1980s.

Asian Americans

A diverse group of individuals in the United States with origins from countries in Asia, including China, India, Japan, Korea, the Philippines, and others.