Which of the Following Hierarchical Response Models Views the Receiver

question 61

Multiple Choice

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

• A) The information processing model
• B) The hierarchy of effects models
• C) The low involvement model
• D) The AIDA model

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Definitions:

Demand Factors

Variables that influence the desire and ability of consumers to purchase goods or services, including income levels, tastes, and the price of related goods.

Willingness

The readiness or inclination to act in a certain way or to undertake certain tasks, often within the context of economic transactions or agreements.

Affordability Factors

Elements that determine or influence the capability of consumers to purchase goods and services, including income, prices, and budget constraints.

Demand Factors

Elements that influence the quantity of a product or service that consumers are willing and able to purchase, including price, income levels, and consumer preferences.