_________Is a Term Used to Describe a Message Receiver's Feelings

question 90

Multiple Choice

_________is a term used to describe a message receiver's feelings of favourability or unfavourability toward an advertisement.

• A) Brand attitude
• B) Attitude toward the ad
• C) Source derogation
• D) Purchase intent

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Definitions:

Mutual Assent

An agreement between two or more parties manifested by an offer and acceptance, which forms the basis of a contract.

Legality

Conformity with the law or adherence to lawful requirements.

Competent Parties

Individuals or entities that have the legal capacity to enter into a contract, including being of legal age and sound mind.

Consideration

A fundamental concept in contract law that involves something of value exchanged between parties entering into a contract.