Arvin Believes That Using Personal Channels Will Be Most Effective

question 85

Multiple Choice

Arvin believes that using personal channels will be most effective for communicating the launch of his new restaurant. He should employ each of the following methods EXCEPT:

• A) billboards in his neighbourhood
• B) rewarding his kitchen and wait staff for recommending the restaurant to their friends and families
• C) visiting local school groups and seniors centres
• D) promoting current, and asking for new, menu suggestions over Facebook and Twitter

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Definitions:

Observed

Refers to measured or witnessed information and data gathered through experimentation or research.

Expected

Refers to the predicted outcome or value in probability and statistics, often based on theoretical or historical data.

Nonparametric Statistics

Distribution-free statistics that do not require the same assumptions as do parametric statistics.

Distribution-free

Refers to statistical methods that do not rely on assumptions about the specific distribution of the data.