The Elaboration Likelihood Model (ELM) Is a Function of Two

question 11

Multiple Choice

The elaboration likelihood model (ELM) is a function of two elements. They are the ________ to process the message.

• A) motivation and ability
• B) knowledge and technical skills
• C) encoding and decoding abilities
• D) attitude and linguistics skills

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Definitions:

Negative Sanctions

Penalties or punishments imposed to enforce conformity to social norms, aiming to discourage unacceptable or deviant behavior.

Cultural Universals

Patterns or traits that are globally common to all societies, such as language, religion, and family structures.

Situational Norms

Shared expectations and rules guiding behavior in specific situations, environments, or contexts.

Folkway

Norms that govern everyday behavior in society, often unspoken and taken for granted, but influential in guiding social interactions.