Using the DAGMAR Approach, Which of the Following Is NOT

question 7

Multiple Choice

Using the DAGMAR approach, which of the following is NOT a stage of commercial communication?

• A) Sales
• B) Awareness
• C) Conviction
• D) Action

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Definitions:

Team Selling

A sales approach in which a group of salespeople work together to secure a sale, often used to address complex needs of large clients by leveraging the diverse skills of team members.

Augmented Selling

A sales strategy that incorporates additional services or benefits to the product to enhance its value to the consumer.

Integrated Selling

A comprehensive sales approach that utilizes various channels and strategies in a cohesive manner to enhance customer experience.

Personal Selling Process

A direct method of selling in which a salesperson uses skills and techniques to build personal relationships with potential customers.