The Elaboration Likelihood Model (ELM) States That There Are Two

question 57

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. Under the central route to persuasion, a message recipient is viewed as:

• A) being a very active and involved participant in the communication process
• B) having a low level of involvement and relying on imagery processing
• C) unlikely to engage in detailed cognitive processing
• D) lacking the motivation to process a message

Discuss the reasons behind the shift to part-time work and identify the demographics most affected.

Understand why those in power seek to legitimate their position according to Weber and the necessity of establishing authority.

Interpret how conflict theorists perceive the relationship between the proletariat and the bourgeoisie.

Contrast primary and secondary labor market jobs with examples.

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Definitions:

Sociocultural Perspective

A psychological approach that emphasizes the influence of societal and cultural factors on individual behavior and mental processes.

Biological Psychologist

A scientist who studies the physiological bases of behavior in animals and humans, often focusing on the brain's role in behavior.

Learning Theorist

A scholar who studies and develops theories about how people learn and acquire knowledge.

Cognitive Researcher

A scientist who studies the mental processes involved in perception, memory, thought, and problem solving.