According to a Comprehensive Literature Review, What Are the Three

question 74

Multiple Choice

According to a comprehensive literature review, what are the three critical intermediate effects between advertising and purchase in the consumers' response process?

• A) Attention, preference, retention
• B) Awareness, affect, comprehension
• C) Cognition, affect, experience
• D) Cognition, preference, retention

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Definitions:

Corporate Philanthropy

The act of a corporation donating some of its profits or resources to charitable organizations or causes.

Charitable Activities

Actions or efforts aimed at providing aid, support, or donations to help individuals, communities, or causes in need.

Strategic Greening

A type of environmental marketing activity that integrates and coordinates all of the firm’s activities on environmental issues across every functional area.

Limited Changes

Minor or restrained modifications made to a product, service, or policy, often aimed at improvements without overhauling the existing structure.