According to a Comprehensive Literature Review, What Are the Three

question 74

Multiple Choice

According to a comprehensive literature review, what are the three critical intermediate effects between advertising and purchase in the consumers' response process?

• A) Attention, preference, retention
• B) Awareness, affect, comprehension
• C) Cognition, affect, experience
• D) Cognition, preference, retention

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Definitions:

Moral Hazard

The risk that a party insulated from risk may behave differently than if they were fully exposed to the risk.

Adverse Selection

A situation where asymmetric information results in high-risk individuals being more likely to participate in an agreement or purchase, negatively affecting the seller or insurer.

Salaried Salesman

A salesperson who is compensated with a fixed salary rather than or in addition to commissions.

Employee Turnover

The rate at which employees leave a workforce and are replaced by new hires within a given period.