Which of the Following Response Hierarchy Models Depicts Consumers as Going

question 73

Multiple Choice

Which of the following response hierarchy models depicts consumers as going through the stages of awareness - knowledge - liking - preference - conviction - purchase?

• A) The AIDA model
• B) The information processing model
• C) The purchaser learning model
• D) The hierarchy of effects model

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Definitions:

Free and Nonreproducible

Goods or services that are available without cost but cannot be duplicated or created again in the exact form.

Nature

The physical world collectively, including plants, animals, landscapes, and other features and products of the earth as opposed to humans or human creations.

Land Rent

Payment made for the use of land, typically based on its productivity, location, and the competitive demand for land use.

Acres

A unit of measurement used primarily in the U.S. to describe the size of land, equating to 43,560 square feet.