A Study of the Various Consumer Response Models Shows That

question 5

Multiple Choice

A study of the various consumer response models shows that each of the following factors in promotional decision making are true EXCEPT:

• A) Managers want to know if their messages are achieving the intended results of improving awareness or attitudes towards their brands.
• B) Managers need to have a detailed profile of the target audience to whom their messages are being directed.
• C) Managers should not be as concerned about a consumer's previous brand experience as much as the effect that the current message has on both previous and prospective buyers.
• D) Managers should plan for both the cognitive and the affective responses of the message receiver.

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Definitions:

Domain of Biology

The broad area of science concerned with living organisms and their structures, functions, growth, evolution, and distribution.

Egocentrism

A cognitive characteristic where an individual is unable to view a situation from another person’s perspective, commonly seen in early childhood development stages.

Theory Theory

The idea that children learn about the world by forming theories about it, which they test and then revise in light of new evidence.

Innate Modules

Cognitive structures in the brain, believed to be pre-wired from birth, that help individuals process information in specific domains such as language and social interaction.