_______Is Generally Considered the Most Effective Method for Generating Trial

question 22

Multiple Choice

_______Is generally considered the most effective method for generating trial of a new product

• A) Sampling
• B) A bonus pack
• C) A rebate award
• D) Couponing

---

Definitions:

Inventory Management

The practice of ordering, storing, tracking, and controlling inventory to ensure an adequate supply without excessive oversupply or loss.

Just-In-Time Approach

A production strategy that strives to improve a business's return on investment by reducing in-process inventory and associated carrying costs by receiving goods only as they are needed in the production process.

Cash Cycle

The period of time it takes for a company to convert its investments in inventory back into cash, reflecting how efficiently a company manages its assets.