The Basic Function of the Elements of the Integrated Communication

question 62

Multiple Choice

The basic function of the elements of the integrated communication program is to:

• A) convince customers to pay a higher price for a product or service
• B) communicate with a firm's target audience
• C) convince customers to make a purchase immediately
• D) educate customers about the features of a product or service

---

Definitions:

Thoughts

Mental processes involving reasoning, reflection, and contemplation, often part of conscious mental activities.

Canadian Psychological Association

The primary national organization for the science, practice, and education of psychology in Canada.

Psychology

The scientific study of the mind and behavior, including understanding mental functions, brain activities, and social interactions.

Canada

A country located in the northern part of North America, known for its multicultural population, bilingual French-English heritage, and vast natural landscapes.