Which of the Following Statements Describes How the Traditional Hierarchy

question 15

Multiple Choice

Which of the following statements describes how the traditional hierarchy of effects model can be used as a measure for advertising effectiveness?

• A) The hierarchy is not useful because sales are the only appropriate goal of advertising.
• B) Awareness and recall are the most important measures of ad effectiveness.
• C) The stages of the hierarchy offer useful intermediate measures of advertising effectiveness.
• D) Consumers must pass through each stage before making a purchase.

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Definitions:

Effective Oral Message

The transmission of information or intentions through spoken words in a clear, concise, and impactful manner to ensure understanding.

Congruent Nonverbal Cues

Nonverbal behaviors that match or are in harmony with the verbal message being communicated, enhancing understanding and trust.

False Reassurance

Providing comfort or assurance to a patient without a factual basis or in a manner that might obscure the truth of their condition or prognosis.

Terminal Illness

A disease or condition that is incurable and expected to lead to an individual's death.