Two Critical Factors That Influence How Motivated or Involved the Audience

question 72

Multiple Choice

Two critical factors that influence how motivated or involved the audience would be when responding to promotional messages are:

• A) whether the product satisfies a high or low level need, and the brand's popularity among reference groups
• B) the popularity and fit of the celebrity chosen to represent the brand
• C) how new the product is, and whether the consumer has previous experience with it
• D) the consumer's previous brand experience and degree of brand loyalty