When Considering the Implications of Social Media on the Traditional

question 3

Multiple Choice

When considering the implications of social media on the traditional communication model (source, message, channel, receiver, feedback) , which of the following is true?

• A) It is very difficult to obtain meaningful feedback from a message delivered through social media.
• B) The model needs to be reconsidered, as social media is a two-way channel of communication.
• C) The planning model still applies. The source of the brand message in this case is another consumer rather than the promotional manager.
• D) User-generated content is not considered as a brand message, and therefore the model does not apply.

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Definitions:

AGI Limitation

Refers to the limits placed on certain tax benefits or deductions that are based on the taxpayer's Adjusted Gross Income (AGI), restricting eligibility or the extent of benefits based on AGI.

Reimbursed

Reimbursed refers to the act of repaying someone for expenses they have incurred, often related to their employment or agreed upon activities.

Qualified

A term indicating that an individual, account, or investment meets the criteria set by relevant regulations or laws, often for tax purposes or eligibility for certain benefits.

Beverly Hills

A city located in Los Angeles County, California, known for its luxury properties, shopping, and as a residence for many Hollywood celebrities.