The Sales Promotion Tool That Critics Contend Is Most Guilty

question 57

Multiple Choice

The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is:

• A) event sponsorships
• B) trade promotions
• C) frequent patronage programs
• D) sweepstakes and contests

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Definitions:

Participate

Engaging or taking part in an activity or event.

Respiratory Syncytial Virus

A common respiratory virus that causes mild, cold-like symptoms but can be serious, especially in infants and older adults.

Bronchiolitis

An infection of the small airways (bronchioles) in the lungs, mostly affecting infants and young children, causing cough and wheezing.

Mist Tent

A type of medical equipment that creates a fine mist of aerosolized medication or moist air for a patient to breathe in, often used for respiratory conditions.