Is the First Stage in the Consumer Decision Making Process

question 83

Multiple Choice

is the first stage in the consumer decision making process.

• A) Alternative evaluation
• B) External search
• C) Internal search
• D) Need recognition

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Definitions:

Decision Maker

An individual or group responsible for making choices that will affect the outcome of a particular process or situation.

Purchaser

An individual or organization that buys goods or services for personal use or for further processing or manufacturing.

Culture

The set of values, ideas, and attitudes that are learned and shared among the members of a group.

Values

Core beliefs or principles that guide an individual's or organization's actions and decision-making processes.