The National Post Calls Its Subscribers to Tell Them of a Contest

question 53

Multiple Choice

The National Post calls its subscribers to tell them of a contest that they can enter to win a trip to Bermuda. This is an example of the combining of direct marketing with:

• A) advertising
• B) personal selling
• C) public relations
• D) sales promotion

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Definitions:

Effective Medium

A concept in materials science that represents composite materials as homogenized or effective media with average properties.

Bungee Jump

A sport or activity where individuals jump from high structures while connected to a long elastic cord.

Advertising Strategy

A plan designed to effectively communicate the unique benefits of a product or service to a target audience to influence their perceptions or behavior.

Competitive Market

A market structure characterized by a large number of sellers and buyers where no single entity can dictate prices or terms.