Bryan Nixon Owns Several Apartments

question 87

Multiple Choice

Bryan Nixon owns several apartments. Having tried some other appliance brands in his rental apartments and been dissatisfied with their short life span, Nixon will now only purchase Maytag brand appliances to go into his apartments. Nixon's repeat purchases of Maytag appliances indicate:

• A) strong brand loyalty
• B) the absence of any affect referral decision rule
• C) extensive decision making and strong psychosocial consequences
• D) the existence of cognitive dissonance

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Definitions:

Corporate Executives

High-ranking officials within a corporation, responsible for making strategic decisions.

Total Income

The sum of all earnings or revenue received by an individual or an entity, including wages, profits, rents, and other forms of earnings.

Capitalists

Individuals or entities that own capital goods or investments, and use these to produce goods and services for profit.

Rent

A regular payment made by tenants to landlords for the use of property or land; in economics, it also refers to earnings in excess of the minimum amount necessary to keep a factor of production in its current use.