Examlex
An ad for a travel agency offers trips especially designed for grandparents and their grandchildren to enjoy together. This example illustrates the use of ________ segmentation.
Development
The process of growth, progress, or evolution, often through incremental or innovative changes.
Prototype
An initial model or sample of a product used to test a concept or process before mass production.
Concept Testing
A marketing approach used to evaluate consumer response to a product idea before it is introduced to the market.
Commercialization
The process of bringing new products or technologies to the market, including production, distribution, and marketing activities.
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