All of the Following Statements About Direct E-Mail Are True

question 4

Multiple Choice

All of the following statements about direct e-mail are true EXCEPT:

• A) It is difficult to finely target the recipients.
• B) Permission-based e-mail is essentially the opposite of spam.
• C) It is basically an electronic version of regular mail.
• D) Consumers can opt to have specific types of e-mail sent to them.

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Definitions:

Desensitization

Desensitization is a psychological process through which an individual is made less likely to feel extreme responses towards a stimulus, often used in the treatment of phobias and anxieties.

Systematic Desensitization

A method in behavioral therapy aimed at decreasing fear and anxiety by slowly introducing the individual to the object or situation that causes their fear.

Overgeneralization

A cognitive distortion where an individual concludes a general rule or pattern from a single event or a small number of events.

Free Association

A psychoanalytic technique where the patient speaks freely about their thoughts, memories, and feelings, revealing the unconscious processes.