Which of the Following Bases for Segmentation Is Employed When

question 40

Multiple Choice

Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light) ?

• A) Lifestyle
• B) Benefit
• C) Needs
• D) Behaviouristic

Comprehend the significance of mitigating damages and the duty of the plaintiff in employment discrimination cases.

Identify the legal defenses available to employers in discrimination cases.

Understand the concept of Bona Fide Occupational Qualification (BFOQ) and its application.

Recognize the importance of evidence in proving or rebutting claims of discrimination.

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Definitions:

Dealing with Objections

The process or skill set required to effectively address and counter objections or concerns raised by customers or clients.

Adaptive Selling

A sales technique where the salesperson adjusts their communication style, presentation, and approach based on the needs, behaviors, and reactions of the customer.

Consultative Selling

A sales approach where the salesperson acts more as an advisor than a pusher of products, helping the customer identify needs and offering solutions that meet those needs.

Anticipatory Breach

When one party indicates before the time of performance that they will not fulfill their part of the contract.